We got a visit from Erik Hanberg, and he talked about
being online. He talked about the internet and how our work flow has changed
because of it. Now you can have a job right at your home office. Or get together
a group of people who are states apart or even countries apart to come and work
in an office you have rented. He went on to saying that he writes books and
publishes them, and at first he did that through the normal way you would have
done it before the internet. He went through an agent, an intermediary who
would then contact publishers to get his book published. When you publish books
this way you have to think about marketing, how to make your book known at
first when you are publishing for the first time. If this is not the first time
you have to think about keeping your readers up to date with what is happening
and at the same time try gain new readers. Now with the internet Erik has found
it easier than it used to be, and at the same time it seems the competition has
grown tremendously. With the internet when publishing a book you no longer need
that agent (disintermediation) and you become self-published. With self-publishing you get the
benefit of keeping all the revenue you have earned minus the online publish
sites small cut which in Erik case was Amazon and kindle. Before he would have
had to split his money two ways for the agent and the publisher. And with the
internet reaching out to his readers and marketing to new readers is even easier
and virtually cost no money and can travel around just from word of mouth. But
with this the Self-publishing on Amazon and kindle grew exponentially because of
how easy it was. And this means that you do not have to be a big name writer to
get recognized and have this as a job.
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