Sunday, November 22, 2015

Visit From Erik Hanberg

We got a visit from Erik Hanberg, and he talked about being online. He talked about the internet and how our work flow has changed because of it. Now you can have a job right at your home office. Or get together a group of people who are states apart or even countries apart to come and work in an office you have rented. He went on to saying that he writes books and publishes them, and at first he did that through the normal way you would have done it before the internet. He went through an agent, an intermediary who would then contact publishers to get his book published. When you publish books this way you have to think about marketing, how to make your book known at first when you are publishing for the first time. If this is not the first time you have to think about keeping your readers up to date with what is happening and at the same time try gain new readers. Now with the internet Erik has found it easier than it used to be, and at the same time it seems the competition has grown tremendously. With the internet when publishing a book you no longer need that agent (disintermediation) and you become self-published. With self-publishing you get the benefit of keeping all the revenue you have earned minus the online publish sites small cut which in Erik case was Amazon and kindle. Before he would have had to split his money two ways for the agent and the publisher. And with the internet reaching out to his readers and marketing to new readers is even easier and virtually cost no money and can travel around just from word of mouth. But with this the Self-publishing on Amazon and kindle grew exponentially because of how easy it was. And this means that you do not have to be a big name writer to get recognized and have this as a job.                  

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